Gibson ELEV8: The Company’s First Alnico 8 Humbucker Ends a 70-Year Magnet Streak, From $139
Gibson's new ELEV8 line is the first production Gibson humbucker built around an Alnico 8 magnet, a tight, high-output voice aimed at the modern players who kept swapping Gibson's own pickups out.
Avantone's GTR-100 is a $599 two-channel rack power amp with built-in cab sim, built to make amp modelers gig-loud without a tube rig or a monitor wedge.
BluGuitar's Amp X is a 100-watt, all-analog amp that ships its first 50 units at $1,999 at Guitar Summit. The specs, the Neural Analog Amp bet, and how it stacks up against the 2026 modeling flood.
MXR, the company behind the one-knob Phase 90 and the Carbon Copy, drops a three-mode stereo granular synth pedal at $269.99. What it does and who it is for.
Gamechanger Audio rebuilds its piano-style sustain pedal with a new Spectral Sampling engine, up to 10 harmonic layers plus Infinite Mode, and an XLR mic input, for $399 shipping August 2026.
Ed Sheeran's first signature amps arrive as the Orange Outlowd ES3, ES60 and ES100, a busking range priced $199 to $1,499 that takes dead aim at Boss, Roland and Fishman.
